??SEO????
??SEO?TechnicalSEO????????????????????????????????????????????????????????????SERPs???????????SEO?????????????????????????????????????????????????????????????SEO???????
?????SEO?
??SEO???????????????????????????????????????????????????????
???????
-
?????PageSpeed?
-
?????SiteArchitecture?
-
????????Mobile-Friendliness?
-
XML?????XMLSitemap?
-
Schema???????
-
SSL????HTTPS
-
URL???????
-
???????????
Google?????Google’sIndexingPipeline?
-
?????Discovery?-???????????????
-
?????Crawling?-?????????????????
-
?????Indexing?-Google?????????????
-
???Ranking?-??SEO?????SERPs???
?????????????????????????????
??SEO??????
SEO??Google?????????????????????????SERPs???????SEO??????
A.????????????
???SEO?????????????????????????????
B.???????UX?
-
????????→???????
-
????????→??????
-
??????→??????????
-
??????HTTPS?→????????????
C.??????????
-
SEO?????????????Google???
-
???????????????????
??SEO???????????????Discoverability?
?????????????????????
-
XML????•??????
-
??API?GoogleIndexingAPI,IndexNow?
-
???????Backlinks?
-
?????????????????
-
?????????????????
-
??????????????????
-
????XML????•???????????????????
??SEO???????????????Crawlability?
????????????????????????
?????????
-
SEO???????•???????CrawlBudget?
-
???????DuplicateContent?
-
????????•???????CrawlerTraps?????????
??SEO?????????????Indexing?
??????????????????????????SERPs??
?????????
-
Schema??????????
-
JavaScriptSEO???JS??????
-
Hreflang???????????
-
Heading???H1-H6?????
-
Canonical??????????
??SEO?????????UX?
?????UserExperience,UX????SEO????????
??UX???SEO??
-
CoreWebVitals????????
-
??????•??????
-
HTTPS???•??????404/500?
-
??????????????????????????????????????SEO???
7.??SEO?????
-
??????SEO??
-
???????SiteSpeed,CoreWebVitals?
-
??GoogleSearchConsole??
-
?????????
-
????????HTTPS,??????
-
??????????
??SEO????
?????????????????SEO?
-
GoogleSearchConsole-?????????SEO??
-
GooglePageSpeedInsights-???????UX??
-
ChromeDevTools-????????
-
ScreamingFrogSEOSpider-?????????
-
Ahrefs/SEMrush-????SEO???
????SEO
??SEO?SEO?????????????????SEO?????????
-
???????????
-
?????????
-
?????????????
-
????????????????
